AMS Senior Media Planning Associate
Core
Senior Media Planning Associate guiding data-driven digital advertising campaigns for the LEGO brand across the Americas.
Role type
Senior IC media planning associate
Builds
Digital and programmatic advertising campaigns supporting brand and commercial objectives
Domain
Digital advertising / Programmatic media
Required skills
Campaign strategy and execution, Integrated media planning, Digital and programmatic advertising, Privacy and regulatory compliance, Cross-functional team leadership, Investment decision support
Preferred skills
Consumer journey planning, Long-term brand growth planning, The Trade Desk, Amazon DSP, DV360, AI in advertising, Retail media, Third-party cookie strategies
Technologies
The Trade Desk, Amazon DSP, DV360
Responsibilities
Guide campaign strategy and execution across paid media channels, Support investment decisions, Lead campaign management, Apply privacy and regulatory requirements, Champion consumer-focused planning, Bring paid-media guidance to leadership and partners
Seniority
Senior, hands-on IC