Adult Engagement & Fan Programs Director
Core
Shape meaningful relationships with committed adult fans and global fan base, focusing on the LEGO Certified Professional Program and LEGO Fan Colab.
Role type
Senior Director, Adult Engagement & Fan Programs
Builds
Global fan programs (LEGO Certified Professional Program, LEGO Fan Colab) and broader Adult Engagement strategy
Domain
Consumer goods / Toys / Brand management
Deliverable
product features
Required skills
Business strategy for fandom, Global fan insight, Governance evolution, Stakeholder alignment, Business case building, Marketing and commercial understanding, Trusted Fan Business Partner
Preferred skills
Social listening, Brand/product launch activations
Technologies
None stated
Responsibilities
Lead matrixed organization to strengthen LEGO Certified Professional Program, Define and articulate value proposition for fan infrastructure, Translate strategy into delivery by mobilizing internal partners, Turn fan signals into engagement and brand decisions, Create shared priorities and communication channels across teams
Seniority
Senior, hands-on IC with strategic direction
