Marketing Director
Core
Lead brand marketing strategy and execution for The LEGO Group in India, building awareness and penetration through local GTM strategies, consumer insights, and agency partnerships.
Role type
Senior Marketing Director (Brand Strategy & Business Leadership)
Builds
Local brand awareness, portfolio strategy, and consumer engagement campaigns for The LEGO Group in India.
Domain
Consumer Goods / Toys / Brand Marketing
Deliverable
product features
Required skills
Strategic marketing leadership, Indian and Southeast Asian consumer insights, budget management, team leadership, PR and partnership management, matrix organization experience, innovation and test-and-learn approach
Preferred skills
FMCG or major brand experience, digital marketing expertise, global-to-local campaign translation
Technologies
OESP (LEGO planning framework), digital marketing tools, trade channel systems
Responsibilities
Develop India go-to-market brand and portfolio strategy; drive local marketing plans and media performance; manage brand team budget; lead agency and IP partner relationships; embed workplace culture and support team development; collaborate with Sales and Operations on business strategy.
Seniority
Senior, hands-on IC with business leadership responsibilities
