Marketing Director
Core
Lead brand marketing strategy and execution for The LEGO Group in India, building awareness and penetration through active consumer bases and diverse audiences.
Role type
Senior Marketing Director (Brand Strategy & Business Leadership)
Builds
Local go-to-market brand strategies, communication plans, and campaign executions for all LEGO themes across India.
Domain
Consumer Goods / Toys / Brand Marketing
Deliverable
product features
Required skills
Strategic marketing leadership, Indian and Southeast Asian consumer insights, budget management, team leadership, PR and partnership management, matrix organization experience, FMCG or major brand experience, data-driven creativity, innovation adaptation.
Preferred skills
Experience in local solution development, trade marketing, digital marketing alignment.
Technologies
None explicitly stated
Responsibilities
Develop India go-to-market brand and portfolio strategy; drive efficiency in local marketing plans and media performance; manage brand team budget; represent the brand in business planning meetings; embed workplace culture and support individual development; optimize agency and IP partner relationships.
Seniority
Senior, hands-on IC with business leadership responsibilities
