Brand Manager
Core
Develop and implement marketing plans and activations for a portfolio of branded goods to recruit kids and shoppers using data analytics and global strategies.
Role type
Senior Brand Manager (Digital Marketing & E-commerce)
Builds
Marketing activations, demand generation campaigns, and localized digital strategies for consumer goods.
Domain
FMCG / Branded Goods (Fashion, Luxury, Sports, Snacks/Beverages)
Deliverable
product features
Required skills
Branding, digital marketing, e-commerce fundamentals, data analytics, strategic planning, negotiation, project management, cross-functional collaboration
Preferred skills
Experience in global-to-local strategy translation, commercial executive mindset, media agency management
Technologies
Data analytics tools, digital marketing platforms
Responsibilities
Develop marketing plans and activations to recruit consumers; Collaborate with sales, operations, and regional marketing teams; Lead relationships with external media agencies and IP partners; Analyze campaign performance and business drivers; Contribute to short-term sales planning and long-term global strategy implementation.
Seniority
Senior, hands-on IC