Senior Digital Marketing Manager
Core
Lead digital marketing strategy and execution to drive consumer engagement and brand growth for LEGO in India and Emerging Asia markets.
Role type
Senior Digital Marketing Manager
Builds
Digital-first marketing campaigns, brand awareness initiatives, and social media content for LEGO in priority markets.
Domain
Consumer Goods / Toys & Games / Digital Marketing
Deliverable
product features
Required skills
Strategic digital marketing planning, Integrated marketing (OESP model), Media campaign management, Social media strategy, Data analytics, Cross-functional collaboration, Project management
Preferred skills
Experience in branded goods (Fashion, Luxury, FMCG), Local market trend analysis, Agency relationship management
Technologies
LEGO.com, YouTube, Instagram, SEM
Responsibilities
Develop and execute digital marketing campaigns, manage social media accounts and content calendars, analyze marketing performance, guide retail partners on digital activations, lead external agency relationships.
Seniority
Senior, hands-on IC