Regional Marketing Leader
Core
Drive scalable regional marketing strategies to support revenue growth, pipeline development, retention, and cross-sell while leading select national marketing initiatives.
Role type
Senior regional marketing leader (B2B)
Builds
Regional marketing programs, national marketing initiatives, carrier partnership strategies, and demand generation campaigns
Domain
Insurance and financial services
Deliverable
product features
Required skills
B2B marketing strategy, revenue growth planning, pipeline development, customer retention, cross-sell execution, national program localization, SQL generation, carrier relationship management, ROI analysis, KPI dashboard utilization, stakeholder partnership
Preferred skills
HubSpot proficiency, LinkedIn/Facebook/Instagram marketing systems knowledge
Responsibilities
Develop and execute scalable regional marketing programs; Partner with regional leadership and sales teams to identify market opportunities; Localize and deploy national marketing initiatives; Design scalable national programs; Establish frameworks and best practices for regional adoption; Analyze campaign performance and provide ROI reporting; Maintain alignment across marketing objectives and budgets
