Vice President, Marketing Technology & Digital Marketing
Core
Lead full-funnel MarTech roadmap and digital marketing efforts to drive pipeline acceleration, revenue impact, and organic growth.
Role type
Vice President, Marketing Technology & Digital Marketing
Builds
Enterprise digital marketing and MarTech ecosystem for pipeline acceleration and revenue growth
Domain
Insurance / Digital Marketing & Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Full-funnel digital marketing leadership, Marketing Technology strategy, Omnichannel approach, Change management, Analytical processes, Cross-functional program scaling
Preferred skills
Dynamics 365, Power BI, Google Analytics, App Insights, Website platforms, Content management systems, SEO, SEM, Attribution models
Responsibilities
Own enterprise digital marketing and MarTech as a primary growth engine; Convert executive growth priorities into multi-year digital and MarTech roadmaps; Allocate investment across paid, owned, and earned channels; Optimize high-impact digital channels and platforms; Integrate lead generation, routing, CRM, and campaign execution; Enforce governance, standards, and performance KPIs; Continuously deploy emerging technologies and automation
Seniority
Executive, Strategy & Mentorship