Performance Marketing Manager (m/w/d)
Core
Managing and optimizing paid marketing channels (Meta Ads, LinkedIn, Google Ads) to drive performance for an industrial company.
Role type
Performance Marketing Manager
Builds
Paid media campaigns and marketing strategies
Domain
Industrial sector, Digital Marketing
Required skills
Paid media management, Budget allocation, Campaign analysis, A/B testing, Tracking & reporting, Cross-functional collaboration
Preferred skills
Marketing automation, CRM systems
Technologies
Meta Ads, LinkedIn, Google Ads, Advertising tools, Analytics tools, Marketing automation platforms, CRM systems
Responsibilities
Steer and optimize various paid marketing channels, Plan and allocate marketing budgets based on performance KPIs, Analyze campaign performance and continuously optimize target audiences and ad creatives, Conduct tests to improve conversion and campaign success, Ensure reliable tracking and reporting, Collaborate with adjacent marketing and sales teams