交易业务增长运营（J106774）
Core
Formulate and execute external user growth strategies for local life transactional businesses (ride-hailing, hotels, on-site services), focusing on new user acquisition, CAC, and retention.
Role type
Senior Growth Operations Manager (Local Life/Transaction)
Builds
User acquisition campaigns, cross-platform partnerships, and viral marketing activities for ride-hailing and hotel booking products.
Domain
Local Life / O2O / Ride-hailing / Hotel Booking
Deliverable
product features
Required skills
External media buying, cross-platform partnership negotiation, viral marketing strategy, data analysis, cross-functional collaboration
Preferred skills
Experience in local life/O2O/travel industries, successful case studies in traffic exchange or resource swapping, expertise in major ad platforms (Kuaishou, Tencent, Baidu, Xiaohongshu)
Technologies
Kuaishou, Tencent Ads, Baidu, Xiaohongshu
Responsibilities
Lead external ad placements across information feeds, search, short video, and social media; expand and maintain external traffic partner relationships; plan and execute viral marketing and KOL collaborations; establish data monitoring and evaluation systems for ad performance; collaborate with product and tech teams to optimize conversion funnels; monitor competitor dynamics to identify new growth opportunities.
