数据策略分析师（程序化广告方向）（J99192）
Core
Analyze data and formulate strategies for DSP business to drive revenue growth, fill rates, and eCPM.
Role type
Data Strategy Analyst (Programmatic Advertising)
Builds
Optimized ad bidding strategies and traffic segmentation for ad revenue.
Domain
Programmatic Advertising / Digital Marketing
Deliverable
production ML models
Required skills
Programmatic advertising ecosystem knowledge, RTB bidding mechanisms, Hive, SparkSQL, PySpark, SQL, large-scale data processing, ad core metrics optimization, traffic analysis, problem decomposition.
Preferred skills
Programmatic advertising operations experience, traffic optimization experience.
Responsibilities
Analyze traffic monetization and revenue metrics to identify growth opportunities; Optimize ad requests and bidding strategies based on funnel analysis; Conduct special projects to diagnose revenue fluctuations and fill rate anomalies; Collaborate with product, algorithm, and operations teams to implement optimizations.
