小度销售部_创新销售(J39252)
Core
Develop and execute brand strategy, positioning, and integrated communication plans to align brand, product, and channel identity.
Role type
Senior Brand Strategy & Integrated Marketing Manager
Builds
Brand positioning frameworks, annual communication plans, product launch events, and BD partnership strategies
Domain
Technology / Consumer Electronics / Brand Management
Deliverable
product features
Required skills
Brand strategy, Integrated marketing communications, Event planning, Business development, Market research analysis, Creative direction, Budget management, Copywriting, Video scriptwriting, Project management
Preferred skills
Experience in top-tier/high-tech/FMCG/internet companies, 4A agency background, Managing budgets over 10M, Successful brand positioning cases
Technologies
N/A
Responsibilities
Formulate brand strategy and positioning; Lead annual brand health surveys and NPS research; Plan and execute product launches and social events; Develop brand funnel methodologies and sales alignment; Guide creative content and copy; Manage external BD partnerships and project execution.
Seniority
Senior, hands-on IC