矩阵增长策略产品经理（J104835）
Core
Formulate and execute growth strategies for Baidu's matrix of products, focusing on ad placement efficiency, content optimization, and new user acquisition.
Role type
Growth Product Manager (Ad Placement & Content Strategy)
Builds
Ad placement capabilities (RTA, conversion tracking, personalized bidding), content optimization features, and new user onboarding experiences.
Domain
Internet / Digital Advertising / Content Products
Deliverable
product features
Required skills
Ad placement strategy, RTA, conversion tracking, personalized bidding, content feature extraction, data analysis, Python, SQL
Preferred skills
Successful ad placement or growth project experience, content product ad placement experience, content mining experience
Responsibilities
Optimize ad placement efficiency through RTA and bidding strategies; Extract content features to improve ad conversion and user LTV; Optimize new user onboarding experience and recommendation strategies; Build and maintain data monitoring systems to drive strategy iteration.
