用增代理商商务经理(J106801)
Core
Manage the full lifecycle of Baidu user growth advertising agencies, including onboarding, tiering, performance evaluation, and elimination, while driving consumption and user scale through core metrics like DNU, LTV, and ROI.
Role type
Senior Business Manager for User Growth Agency Partnerships
Builds
User growth scale and consumption for Baidu's C-end apps via partner agencies
Domain
Internet / Digital Advertising / User Growth
Required skills
Agency lifecycle management, C-end user growth metrics analysis (DNU, LTV, ROI, retention), RTA and bidding strategy understanding, cross-channel data analysis, incentive policy design, compliance risk management, stakeholder coordination
Preferred skills
Experience with Baidu main app and matrix products, background at top-tier advertising agencies, RTA integration experience, ad tech platform experience
Technologies
Excel, BI tools, RTA platforms, Ad bidding systems
Responsibilities
Implement agency tiering and evaluation systems, provide training and SOPs to agency teams on ad optimization, analyze channel data to identify inefficiencies and opportunities, research competitor agency strategies, design and manage agency incentive and rebate policies, coordinate cross-functional teams for product and tool iteration