闭环电商广告策略产品经理（J96982）
Core
Design and iterate closed-loop e-commerce advertising strategies to scale ad revenue across live streaming and video shopping scenarios.
Role type
E-commerce advertising strategy product manager
Builds
Bidding strategies, smart ad delivery products, and targeting optimization features for e-commerce merchants
Domain
E-commerce, Live streaming, Video commerce
Deliverable
product features
Required skills
E-commerce advertising strategy, Live streaming product experience, Data analysis (SQL), A/B testing, Cross-functional collaboration
Preferred skills
Computer science/math/statistics background, Commercial insight
Technologies
SQL
Responsibilities
Design bidding and targeting strategies for live streaming and video shopping; Collaborate with sales and operations to productize category-specific strategies; Track campaign performance and iterate strategies via data analysis
Seniority
Mid-level, hands-on IC
