Global Product Marketing Manager, Programmatic & Delivery – Ads
Core
Own the global go-to-market strategy for programmatic buying and ad delivery capabilities, translating technical product features into market narratives to drive adoption and revenue for Netflix's advertising business.
Role type
Senior Product Marketing Manager (Programmatic & Delivery)
Builds
Global go-to-market strategy, positioning, enablement, and rollout for programmatic ad products
Domain
Ad Tech / Programmatic Advertising / Streaming
Deliverable
product features
Required skills
Programmatic advertising expertise, DSP ecosystem knowledge, ad delivery mechanics, go-to-market strategy, cross-functional partnership, product positioning, sales enablement, project management
Preferred skills
Ad-supported streaming experience, direct DSP partner management, early-stage product ownership
Technologies
DSP, CDN, Retail Media, Ad Serving, Auction Mechanics, Measurement & Reporting
Responsibilities
Own global GTM strategy for programmatic buying and ad delivery; Serve as central contact for programmatic product updates and DSP partner relationships; Adapt product communications for regional audiences; Influence product development via competitive landscape and client needs analysis; Develop marketing deliverables (materials, demos, assets) for technical solutions; Lead strategic initiatives for commercial readiness and launch calendars; Collaborate with cross-functional teams (product, sales, legal, policy, ops)
Seniority
Senior, hands-on IC
