用户增长（广告投放）（J103680）
Core
Design and execute growth campaigns for Wenku's products across advertising channels like Guangdiantong, Douyin, Bilibili, and NetEase to achieve user acquisition targets.
Role type
Senior User Growth Specialist (Paid Media)
Builds
User acquisition campaigns and ad creatives for a digital library product
Domain
Internet / EdTech / Paid Media
Required skills
Paid media strategy, ad platform operations, creative copywriting, data analysis, agency management, product thinking
Preferred skills
App tool category experience, AI industry background
Technologies
Guangdiantong, Douyin, Bilibili, NetEase, Baidu, Xiaohongshu
Responsibilities
Develop and execute promotion plans across multiple channels; define campaign goals and manage search/in-feed ad strategies; customize and iterate ad creatives; analyze performance data to optimize user experience; maintain long-term relationships with media partners and agencies.
