北京-整合营销策略(J100704)
Core
Develop customized integrated marketing plans for top-tier clients focused on performance advertising (ROI optimization, conversion lift) and execute them with the sales team.
Role type
Performance Marketing Strategist
Builds
Customized marketing solutions and reusable strategy libraries for top-tier clients
Domain
Digital advertising and performance marketing
Required skills
Data analysis, Copywriting, Strategic planning, Client communication, Performance tracking
Preferred skills
Experience with industry-standard advertising platforms, Excel proficiency
Technologies
Excel, PPT, Data analysis tools
Responsibilities
Create customized marketing plans based on client performance needs, Analyze ad platform and user behavior data to identify issues and optimize campaigns, Generate industry trend reports and build reusable solution libraries
