Senior Performance Marketing Manager - Fokus SEA/SEO (m/w/d)
Core
Planning, executing, and optimizing high-performance SEA campaigns (Google & Microsoft Ads) for a leading German online retailer in heating, solar, and climate technology.
Role type
Senior Performance Marketing Manager (SEA/SEO)
Builds
Scalable paid search, shopping, and remarketing campaigns for B2C e-commerce
Domain
E-commerce / Home Appliances / Heating & Climate Technology
Required skills
Google Ads, Microsoft Ads, Search/Shopping/Remarketing campaign management, budget optimization, KPI analysis, data-driven reporting, Tag Manager, Analytics, Merchant Center, Looker Studio, Excel, automation, AI-based bidding strategies, feed optimization
Preferred skills
Affiliate marketing, price comparison engines, social media marketing, conversion optimization, cross-channel strategy
Technologies
Google Ads, Microsoft Ads, Merchant Center, Tag Manager, Analytics, Looker Studio, Excel
Responsibilities
Strategic planning and execution of SEA campaigns, managing and optimizing large campaign budgets, analyzing KPIs and deriving action recommendations, ensuring clean tracking and data reporting, collaborating with SEO and content teams, identifying growth opportunities and automation potential, developing internal SEA competencies
Seniority
Senior, hands-on IC
