投放运营（J104106）
Core
Manage ad channel operations for Baidu's business units, focusing on user acquisition and conversion optimization across information feed, SEM, and manufacturer channels.
Role type
Senior Media Buying & Performance Marketing Manager
Builds
User acquisition campaigns and conversion funnels for Baidu's business units
Domain
Digital Advertising / Performance Marketing
Required skills
Information feed ad optimization, SEM management, Manufacturer channel operations, Budget allocation, A/B testing, Data analysis, Creative optimization, Landing page testing, Audience segmentation, Competitor analysis
Preferred skills
Growth hacking, Business acumen, Industry trend analysis
Responsibilities
Develop and execute ad campaign strategies, Optimize ad accounts and creative assets, Analyze performance data to reduce CPA and improve conversion rates, Monitor bidding logic and platform mechanisms, Generate regular performance reports and strategy iterations
Seniority
Mid-Senior, hands-on IC