投放策略运营（J82337）
Core
Drive user growth for Baidu's e-commerce platform primarily through advertising campaigns across internal and external channels.
Role type
Senior growth operations specialist (performance marketing)
Builds
User acquisition campaigns, ad optimization strategies, and data-driven growth infrastructure
Domain
E-commerce / Performance Marketing
Deliverable
production ML models
Required skills
Performance marketing strategy, cross-channel campaign management, user conversion optimization, data analysis, project planning, cross-functional coordination
Preferred skills
E-commerce domain experience, algorithm model understanding, material library management
Technologies
Data infrastructure, batch ad tools, algorithm models
Responsibilities
Develop short-to-long-term growth plans and decompose targets; diagnose conversion issues across the user journey; build投放 capabilities including data infrastructure and tools; manage multi-channel ad campaigns to optimize ROI and new user acquisition.
