Head of Department Demand & Campaign Management (m/w/d)
Core
Leading a marketing unit to build and optimize international B2B demand generation and campaign strategies across the marketing and sales funnel.
Role type
Senior marketing department head (Demand & Campaign Management)
Builds
International brand, demand, and lead-generation campaigns; customer journey architecture; marketing automation processes
Domain
B2B Marketing, Demand Generation, International Business
Required skills
B2B demand generation, campaign management, marketing automation, lead management, CRM processes, sales-marketing collaboration, international rollout management, funnel analytics, process governance
Preferred skills
Experience in matrix organizations, knowledge of complex/technical products, international travel readiness
Technologies
Marketing Automation Tools, CRM Systems
Responsibilities
Build and lead a marketing team of 7-10; Develop and steer customer journey architecture; Conceive and optimize international campaigns; Manage marketing automation processes; Define lead qualification and handover processes; Analyze funnel metrics and optimize performance; Establish governance structures
Seniority
Senior, hands-on IC with leadership responsibilities
