极速版产品组_Push策略产品经理(J101433)
Core
Design and execute push notification strategies to drive user growth and reactivation for the Baidu Speed version app.
Role type
Growth Product Manager (Push Strategy)
Builds
Push notification campaigns, user segmentation strategies, and system-level reach features (widgets, lock screen, negative one screen).
Domain
Mobile Internet / Consumer Apps / Growth Marketing
Deliverable
product features
Required skills
Push notification strategy, user lifecycle management, user segmentation, data analysis, system reach capabilities (widgets, lock screen, negative one screen), growth methodology
Preferred skills
Experience with vendor/device push limitations, industry trend analysis
Technologies
Push notification channels, vendor APIs, system components (widgets, lock screen, negative one screen)
Responsibilities
Analyze vendor and device push limitations to improve user reach; Develop user segmentation and reactivation strategies to boost conversion efficiency; Explore integration opportunities with system-level reach components; Monitor industry trends and summarize growth best practices.