商业化品类运营（J98868）
Core
Manage ad revenue targets and strategy for the education sector, optimizing ad inventory, targeting, and creative to drive revenue growth while ensuring compliance.
Role type
Senior Category Operations Manager (Education Ad Revenue)
Builds
Education sector advertising campaigns and revenue streams
Domain
EdTech / Digital Advertising
Required skills
Ad revenue target planning, market trend analysis, ad inventory optimization, campaign strategy, data analysis, cross-functional collaboration, compliance management, user conversion logic
Preferred skills
Experience with K12/vocational/adult ed categories, creating viral products, event marketing, copywriting
Technologies
Excel, data backend tools
Responsibilities
Decompose annual/quarterly/monthly ad revenue targets into metrics and execute strategies; Research education ad market trends and competitor strategies to optimize resource allocation; Design differentiated monetization plans for various education clients (K12, vocational, etc.); Monitor ad performance data and optimize targeting, creatives, and bidding to improve CTR/CVR; Plan and execute seasonal ad marketing campaigns and incentive policies; Collaborate with sales, product, and tech teams to align on client needs and product iteration; Conduct regular data reviews and revenue attribution analysis to adjust strategies.
Seniority
Senior, hands-on IC
