Senior Marketing Manager
Core
Own end-to-end marketing strategy and execution for Teamworks' Operations product category, driving demand generation for professional and collegiate sports organizations.
Role type
Senior Marketing Manager (B2B Demand Generation)
Builds
Integrated multi-channel campaigns, content assets, webinars, and events to move buyers through the funnel.
Domain
Sports Technology (B2B SaaS)
Deliverable
product features
Required skills
Integrated marketing campaign ownership, B2B demand generation, multi-channel campaign management, content strategy, event strategy, cross-functional partnership, data analysis and insight extraction, autonomous execution, influence without authority, AI tool proficiency, HubSpot, Figma, Notion.
Preferred skills
B2B SaaS experience, scaling technology company demand gen, deep sports industry knowledge, AI automation platform usage.
Responsibilities
Own end-to-end marketing strategy from brief to execution; Lead integrated multi-channel campaigns across professional and collegiate markets; Generate pipeline opportunities via content, webinars, and events; Build and manage content and campaign calendars; Drive event strategy and execution; Partner with Product Marketing, Sales, and Customer Success; Analyze campaign performance and extract insights.
Seniority
Senior, hands-on IC
