Senior Manager Organic Growth Seo Aso Geo

## About the company At Vested, we are on a mission to make global investing accessible to everyone in India. We provide seamless access to a wide range of international assets - including US Stocks & ETFs, Global Mutual Funds, Pre-IPOs and Managed Portfolios. Since 2019, we've empowered over 3 lakh Indian investors to diversify globally and build smarter, future-ready portfolios. With ₹6,000 Cr+ in Assets Under Management, Vested is now a thriving and fast-growing community of global investors. We believe in constantly challenging the status quo and creating products that people in India have never had access to. ## About the role We're looking for a Senior Manager – Organic Growth to lead and scale Vested's organic presence across multiple geographies — starting with India and expanding globally. This role will oversee and integrate strategy across Web SEO, App Store Optimization (ASO), and AI-driven SEO (GEO) to drive discoverability, traffic, and conversions. This is a high-impact, cross-functional role for someone who is both strategic and execution-focused, with deep experience in organic growth across multi-product and multi-region platforms. ## Responsibilities - Own the full-stack organic growth strategy: Lead Vested's approach across Web SEO, ASO, and AI SEO (GEO) to increase visibility, traffic, and conversions. - Grow across geographies: Optimize Vested's organic presence in India and other high-priority markets, tailoring content and strategy to each region's investor behavior and search patterns. - Manage multi-product growth: Drive organic performance across multiple product categories — US Stocks, Global Mutual Funds, Pre-IPOs, etc. — ensuring visibility across relevant queries and categories. - ASO strategy: Own keyword strategy, metadata optimization, conversion rate optimization (CRO), and experimentation for App Store and Play Store listings. - GEO (AI SEO): Build and scale our AI-led growth engine through automated content generation and intelligent internal linking using tools like Wordpress, Jasper, and other LLM-enabled systems. - Content + Tech collaboration: Partner closely with content, tech, and product teams to improve site structure, technical SEO, page speed, and on-page optimization. - Analytics & reporting: Set KPIs, define tracking infrastructure, analyze performance regularly, and translate insights into action. - Stay ahead of the curve: Continuously explore new tools, trends, and algorithm updates to keep Vested's organic strategy competitive and innovative. ## Requirements - 8+ years of experience in organic growth, with deep expertise in SEO, ASO, and automated/AI-led SEO strategies. - Proven success in managing multi-product websites and optimizing for multiple regions or markets. - Strong understanding of technical SEO, keyword strategy, content optimization, and app store ranking factors. - Hands-on experience with tools like GA4, GSC, Ahrefs, SEMrush, AppTweak and Wordpress. - Familiarity with AI SEO tools (e.g., ChatGPT, SurferSEO, Jasper) and automated content pipelines. - Highly analytical with the ability to translate data into actionable growth plans. - Strong project management skills and the ability to collaborate across marketing, engineering, and content teams. - Prior experience in fintech, investing, or financial services is a plus. ## Qualities we look for - Strategic thinker with strong execution capabilities. - Strong communication skills, including the ability to listen to the needs of others and comprehend complex matters, articulate issues clearly and concisely, and present effectively in both oral and written presentations to all levels in the organization. We are a remote organization so this is an absolute must. - You get stuff done. You have a strong bias to action and will roll your sleeves up and get things done when needed. - Ability to make sound decisions with a strong sense of urgency, possessing a high degree of professionalism, integrity, and objectivity. - Willingness to build meaningful partnerships with all departments and levels of the organization and to effectively communicate information and concepts to different skill levels and personalities. - Strong self-direction with proven ability to - think on your feet- and take appropriate actions. - You are self-directed, organized, and detail-oriented as well as have the ability to multitask and work effectively in a fast-paced environment.