Senior Marketing Manager, Lead Lifecycle & Conversion
Core
Own global lead lifecycle strategy and conversion optimization to drive prospects from engagement to revenue.
Role type
Senior B2B lifecycle marketing manager
Builds
Connected, relevant prospect journeys and measurable pipeline outcomes
Domain
Cybersecurity / SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B lifecycle marketing, demand generation, funnel analysis, lead scoring, CRM/automation platforms, ABM, data-driven decision making, cross-functional partnership, commercial mindset, AI in marketing
Preferred skills
Experience in cybersecurity or enterprise tech, hands-on AI usage in marketing workflows
Technologies
Salesforce, Marketo/Eloqua, 6sense
Responsibilities
Own and evolve global lead lifecycle strategy from engagement to revenue; Map and optimize prospect journeys to reduce friction; Develop dynamic nurture strategies driven by buyer behavior and intent signals; Analyze funnel performance to identify drop-off points and drive conversion; Partner with Sales, SDR, and Marketing Ops to align lead quality and routing; Define and report on lifecycle KPIs including MQL-to-SAL conversion and pipeline contribution.
Seniority
Senior, hands-on IC
