Brand Manager - Solo Energy, Cool Ridge & Juice
Core
Develop and execute brand strategies, lead creative campaigns, influencer partnerships, and brand activations to drive awareness, engagement, and market share for Solo Energy, Cool Ridge, and the broader juice portfolio.
Role type
Brand Manager (FMCG/Beverages)
Builds
Brand awareness, consumer connections, and commercial growth for energy drinks and juice brands
Domain
FMCG, Beverages, Energy Drinks
Deliverable
product features
Required skills
Brand strategy, creative campaign leadership, influencer marketing, consumer insights, product launch management, budget management, stakeholder management
Preferred skills
Experience in energy drinks category, digital/social-first marketing, challenger mindset
Technologies
Social media platforms, influencer marketing tools
Responsibilities
Develop and execute brand strategies and marketing plans, Lead creative campaigns and brand activations, Identify growth opportunities through consumer insights, Drive brand innovation and new product launches, Partner with agencies and internal teams, Manage brand performance and budgets