Performance Marketing Manager - International Markets
Core
Own and scale paid media campaigns across Google Ads, Meta, TikTok, and Apple Search Ads to drive user acquisition and profitability for international markets.
Role type
Performance Marketing Manager
Builds
Paid media campaigns for a medical education and clinical decision support platform
Domain
Healthcare technology / EdTech
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media campaign management, budget forecasting and pacing, A/B testing, conversion rate optimization, data analysis, cross-functional collaboration, creative brief evaluation
Preferred skills
Strategic thinking, growth mindset, problem-solving through experimentation
Technologies
Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, GA4, Looker, Excel/Sheets
Responsibilities
Manage budgets and forecasts to maximize ROAS while hitting volume targets, Develop and run A/B tests on creatives and landing pages, Analyze campaign performance and turn insights into actionable recommendations, Report on KPIs (CPA, LTV, ROAS, CR) and drive performance reviews
Seniority
Mid-level, hands-on IC