Senior Growth Manager
Core
Operational engine for D2C marketing investment and digital acquisition in the US and Mexico markets.
Role type
Senior Growth Manager (Performance Marketing)
Builds
Digital acquisition channels (Meta, Google, TikTok) and creative testing frameworks for a fintech lending platform.
Domain
Fintech / Consumer Finance
Required skills
Performance marketing strategy, Meta Ads, Google Ads, TikTok Ads, creative concept testing, attribution modeling, SQL, data analysis
Preferred skills
US and/or Mexican market launch experience, Spanish language skills, regulated consumer category experience
Technologies
Meta, Google Ads, TikTok, SQL, AI tools
Responsibilities
Own D2C acquisition strategy for US and Mexico across paid social and search; Lead launch and scale of new high-potential channels; Drive performant creative engine and analyze creative output; Execute daily/weekly optimizations across paid channels; Maintain conversion tracking setup; Triangulate results from multiple attribution sources.
Seniority
Senior, hands-on IC