Performance Marketing Lead - USA
Core
Own paid acquisition across self-serve funnel filling, ABM/retargeting, and brand awareness for a developer-facing AI voice model platform.
Role type
Senior IC performance marketing lead
Builds
Paid search, social, and display campaigns for developer and founder audiences
Domain
B2B SaaS / AI / Developer tools
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
paid search strategy, paid social execution, ABM program management, retargeting sequencing, landing page optimization, multi-touch attribution, developer audience targeting, creative copywriting, agency/freelancer management
Preferred skills
X (Twitter) Ads experience, Google DV360 experience, marketing to developer audiences, self-serve product marketing, CPG creative velocity, agency multi-account experience
Technologies
LinkedIn, Meta, X, Reddit, Google DV360, multi-touch attribution tools
Responsibilities
Own paid search as primary acquisition engine for self-serve signups; optimize full path from click to activation and sales handoff; execute account-based campaigns on LinkedIn, Meta, and X; produce creative copy and manage lightweight assets; design multi-touch retargeting sequences; run display and upper-funnel awareness campaigns; establish measurement for brand work including share of voice and branded search lift
Seniority
Senior, hands-on IC