Senior Digital Marketing Specialist
Core
Build paid social and search marketing presence from scratch to drive customer acquisition and growth for a digital healthcare platform in Australia.
Role type
Senior Digital Marketing Specialist (Performance Marketing)
Builds
Paid social campaigns (Meta, TikTok, YouTube, Spotify), Google Ads accounts, CRM automation sequences, and reporting dashboards.
Domain
Healthcare / Digital Marketing
Required skills
Paid social strategy, Google Ads management, GA4 analytics, creative testing frameworks, CRM campaign execution, data-driven iteration, Australian market knowledge, compliance with clinical guidelines
Preferred skills
Braze or similar CRM platforms, Looker Studio, experience in healthcare or regulated industries
Technologies
Meta Ads Manager, Google Ads, GA4, Looker Studio, Braze
Responsibilities
Develop creative testing frameworks and audience strategies for paid social; manage Google Ads accounts to maximize reach and performance; run structured experiments for CRM and CRO; track performance metrics (CAC, LTV, conversion rates) and provide recommendations; collaborate with strategy and product teams to align messaging.
Seniority
Senior, hands-on IC
