Digital and Media Manager
Core
Build and optimise audience-led media plans and execute market-leading media strategies across the ANZ PepsiCo Beverages portfolio to maximise ROI.
Role type
Senior media strategy manager (digital & agency)
Builds
End-to-end media planning, execution, and transformation for ANZ beverage brands
Domain
FMCG / Beverages / Digital Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Media strategy & optimisation, Digital acceleration & Joint Business Plans (JBPs), Transformation & governance, Platform & capability leadership, Scale & impact
Preferred skills
Data & analytics experience, Agency background
Technologies
MMM insights, Digital/social platforms
Responsibilities
Build and optimise audience-led media plans with agencies and brand teams to maximise ROI across ANZ; Lead Joint Business Plans, test-and-learn initiatives, and new digital/social channel exploration; Own media planning principles and ensure alignment with global frameworks; Manage core media and social platforms and uplift media capability across the ANZ beverages marketing team; Oversee media delivery for all ANZ beverage brands.