LATAM Media Director
Core
Own and elevate the media vision across LATAM, leading strategy, execution, and optimization to fuel brand growth and maximize investment performance for Monster Energy.
Role type
Senior IC media director (LATAM)
Builds
High-impact media and digital campaigns, retail media capability, and data-driven marketing ecosystems.
Domain
Consumer goods / Digital media & advertising
Required skills
Media strategy, digital campaign management, team leadership, stakeholder management, vendor management, retail media partnerships, KPI development, financial planning, data analytics, programmatic advertising, paid social, brand safety.
Preferred skills
Media certifications (Amazon Marketing Cloud, Google, Meta, Tik Tok), strong industry relationships across LATAM.
Technologies
Media management platforms, buying and bidding tools, campaign trafficking tools, analytics platforms.
Responsibilities
Develop and implement media strategies to optimize marketing and media plans across all MEC brands in LATAM. Own the LATAM media budget across paid social, programmatic, and traditional. Build and mentor a high-performing Digital Media team. Build, develop and maintain agencies, platforms and vendor relationships. Build the retail media capability and retailer partnerships. Establish and monitor key performance indicators (KPIs) to assess the effectiveness of media campaigns.
Seniority
Senior, hands-on IC