Founding Growth Marketing
Core
Build a repeatable demand engine and brand presence for an AI-native freight quoting platform from a near-blank canvas.
Role type
Founding Growth Marketer (B2B SaaS)
Builds
Brand identity, website, SEO content, event pipelines, and self-serve lead-gen funnels
Domain
Logistics/Freight forwarding + AI/ML
Required skills
Full-funnel growth strategy, SEO & content marketing, event marketing, funnel instrumentation, commercial instinct, ambiguity tolerance, technical writing
Preferred skills
Marketing to non-tech operational buyers, product-led growth experience, freight/logistics industry background, marketing tech stack setup
Responsibilities
Establish brand voice and visual identity; build website and content engine; plan and execute industry conference presence; build SEO from zero; design and run self-serve acquisition motion for Starboard Light; instrument funnel for CAC and pipeline reporting
Seniority
Founding, hands-on IC