Marketing Executive (Events & Customer Advocacy)
Core
Own end-to-end execution of industry events, research reports, and customer advocacy to generate and nurture qualified B2B leads.
Role type
B2B Marketing Executive (Events & Advocacy)
Builds
Industry events, market research reports, client case studies, and nurture programs
Domain
B2B SaaS / Customer Experience Platform
Required skills
end-to-end event management, research report production, customer advocacy program management, lead generation and nurturing, cross-functional deadline management, stakeholder persuasion
Preferred skills
industry association experience, B2B media background, Pipedrive proficiency
Technologies
Pipedrive, spreadsheets
Responsibilities
Manage end-to-end logistics for industry conferences including stand setup, collateral, and lead capture; Produce and launch industry research reports coordinating with external designers and writers; Build and maintain a client advocacy program including interviews and testimonial pipelines; Execute lead nurturing sequences and report on pipeline generation; Coordinate roundtables, webinars, and client dinners; Manage speaking proposals and award entries
Seniority
Mid-level, hands-on IC
