Director of Product Marketing
Core
Lead the go-to-market strategy and market narrative for ActiveCampaign's Active Intelligence platform, an autonomous AI agents product serving 180,000+ businesses.
Role type
Senior leadership Product Marketing Director (AI-native platform)
Builds
Autonomous AI agents platform for marketing automation
Domain
B2B SaaS / AI / Marketing Technology
Deliverable
product features
Required skills
Product marketing strategy, go-to-market leadership, market positioning, adoption and retention management, AI-native operations, cross-functional partnership, hands-on building, resourcefulness, team leadership
Preferred skills
Founder/operator mindset, nontraditional career path, experience building from ground up, peer-level product experience
Technologies
AI tools (for operations and artifact creation)
Responsibilities
Lead the Product Marketing team and set strategic standards; Shape market narrative and positioning for the Active Intelligence category; Drive continuous go-to-market moments including major launches and campaigns; Own adoption and retention outcomes end-to-end; Build systems and enablement for AI-native ways of working; Partner with Product, Sales, and Marketing leadership
Seniority
Senior, hands-on IC with leadership scope