Product Marketing Lead
Core
Define positioning and messaging for a B2B diamond/gemstone marketplace to drive adoption among independent jewellers.
Role type
Senior individual contributor Product Marketing Lead
Builds
Go-to-market strategies, sales enablement materials, competitive intelligence, and product narrative for new launches.
Domain
B2B Marketplace / Diamond & Gemstone Industry
Deliverable
product features
Required skills
Positioning strategy, go-to-market leadership, competitive intelligence, sales enablement creation, customer research, storytelling, data-driven decision making, cross-functional collaboration, AI tool adoption
Preferred skills
Experience marketing to small business owners or trade audiences, marketplace or product-led growth background, sales enablement for SDRs, win/loss program management
Technologies
AI tools for efficiency and effectiveness
Responsibilities
Own positioning and messaging; lead go-to-market for product launches; build competitive intelligence; create sales enablement assets; manage product positioning pages; shape pricing and packaging narrative; feed messaging into demand gen; conduct customer research and win/loss analysis; partner with product and growth teams.
Seniority
Senior, hands-on IC