Data Scientist & Marketing Effectiveness Consultant (MMM)
Core
Consultant role delivering Marketing Mix Modelling (MMM) and data science analytics to international clients in Auto, Beauty, Retail, and Financial Services.
Role type
Junior to Mid-level Marketing Effectiveness Consultant (Data Science)
Builds
Statistical and predictive models (regression, econometrics, Bayesian methods) and dashboards for client marketing strategy optimization
Domain
Marketing Effectiveness / Consumer Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing Mix Modelling (MMM), Python, R, SQL, Statistical modeling, Econometrics, Data visualization, Microsoft Excel
Preferred skills
Databricks, Azure, PowerBI, Tableau
Responsibilities
Clean and prepare data from multiple sources; Build, maintain, and apply statistical and predictive models; Develop dashboards and visualizations to communicate insights; Assist in developing marketing strategies and media optimization plans; Collaborate with teams to produce client deliverables; Participate in client meetings to translate analytical outputs into business recommendations; Share best practices within the team.
Seniority
Junior to Mid-level, operational-level contact