Growth Marketing Manager
Core
Drive measurable, sustainable growth for a fast-moving B2B SaaS business by executing hands-on growth strategies and owning inbound demand generation.
Role type
Growth Marketing Manager (B2B SaaS)
Builds
Inbound pipeline, qualified opportunities, and product launch GTM plans
Domain
B2B SaaS, Digital Marketing, AI-driven search
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid acquisition strategy, SEO strategy, AEO strategy, Product positioning, Cross-functional coordination, Data-driven decision making, Campaign optimization, Budget management, Content direction, Stakeholder influence
Preferred skills
AI and automation tools proficiency, Startup environment adaptability
Technologies
AI-powered marketing and sales technologies
Responsibilities
Translate quarterly marketing priorities into clear plans and coordinate execution; Identify, test, and develop new growth opportunities across acquisition channels; Own inbound demand targets including demo requests and conversion; Lead paid acquisition end-to-end including channel strategy and CAC management; Develop and execute SEO strategies covering content and technical SEO; Build and develop an Answer Engine Optimization (AEO) strategy; Own product positioning, messaging, and go-to-market plans for product launches; Set content direction and briefs based on business priorities; Monitor marketing performance and prioritize initiatives based on measurable business impact.
