Product Marketing Manager
Core
Shape and execute go-to-market strategy for healthcare and employee benefits solutions, bridging market needs with product innovation.
Role type
Product Marketing Manager
Builds
Product positioning, messaging, sales collateral, and launch campaigns for healthcare navigation solutions
Domain
Healthcare / Employee Benefits
Deliverable
product features
Required skills
Strategic marketing planning, Go-to-market execution, Sales enablement, Market research, Cross-functional collaboration, Data analysis, Thought leadership, Project management, Technical writing, Presentation development
Preferred skills
Experience in healthcare, insurance, or employee benefits industry
Technologies
Microsoft Office Suite (PowerPoint, Word, Excel)
Responsibilities
Develop differentiated positioning and messaging for products; Lead marketing plans and support product launches; Create sales and marketing collateral; Partner with sales to develop training and tools; Monitor and evaluate marketing initiative effectiveness
Seniority
Mid-Senior, hands-on IC