Paid Search Manager
Core
Owns day-to-day performance and strategic direction of assigned paid search accounts, translating client objectives into channel strategies covering budgets, targeting, measurement, and testing.
Role type
Senior IC Paid Search Manager
Builds
Client-paid search campaigns and performance reports
Domain
Digital Marketing / Paid Search
Deliverable
product features
Required skills
Google Ads, Google Ads Editor, Microsoft Ads, SA360, campaign optimization, bidding strategies, budget management, tracking validation, reporting, client communication
Preferred skills
Google Shopping, Demand Gen, Performance Max, Google Analytics
Technologies
Google Ads, Google Ads Editor, Microsoft Ads, SA360, Google Analytics
Responsibilities
Translate client business goals into comprehensive paid search strategies; Develop account-specific channel plans aligned with client KPIs; Identify opportunities across campaign types, automation, audience strategies, creative, and landing-page experiences; Lead day-to-day delivery of assigned paid search accounts; Monitor campaign pacing and ensure spend alignment with budgets; Manage campaigns hands-on using Google Ads and Microsoft Ads; Maintain strong account structures and platform hygiene; Establish and enforce quality assurance standards for campaign launches; Validate tracking and ensure accurate reporting; Develop and execute structured optimization plans; Deliver weekly performance narratives and quarterly business reviews; Proactively identify risks and opportunities affecting account performance.
Seniority
Mid-Senior, hands-on IC