General Manager - Customer & Digital
Core
Lead customer growth and digital commerce agenda for three Australian retail brands (GAZMAN, Cable, Perri Cutten) by unifying eCommerce, CRM, loyalty, and performance marketing functions.
Role type
Senior General Manager (Customer & Digital)
Builds
eCommerce channels, CRM/lifecycle marketing programs, AI-enabled customer experiences, omnichannel capabilities
Domain
Retail / Digital Commerce / Customer Experience
Required skills
eCommerce strategy, CRM and loyalty management, performance marketing, AI and personalization, agentic commerce, commercial decision-making, team leadership
Preferred skills
Data transformation, omnichannel engagement, stakeholder management
Technologies
eCommerce platforms, CRM systems, paid search/social, SEO, retail media, AI/ML tools
Responsibilities
Own customer strategy (acquisition, retention, LTV), drive eCommerce commercial performance, lead performance marketing, partner with CTO on AI initiatives, strengthen omnichannel engagement, build high-performing team
Seniority
Executive, hands-on IC
