Senior Marketing Manager
Core
Lead the marketing function to shape brand, customer experience, and commercial growth for an Australian fuel company.
Role type
Senior B2B marketing leader (hands-on IC with team leadership)
Builds
Integrated marketing campaigns, digital channels, CRM automation, and sales enablement materials
Domain
Energy (Fuel) / B2B Marketing
Deliverable
product features
Required skills
B2B marketing strategy, team leadership, digital marketing, CRM/marketing automation, stakeholder management, sales partnership, analytical decision-making, presentation creation
Preferred skills
Adobe Creative Suite, PowerPoint, tender document creation
Technologies
HubSpot, Adobe Creative Suite, PowerPoint
Responsibilities
Lead marketing strategy execution, guide brand through content and assets, drive digital performance (SEO, paid/organic), oversee CRM and automation, plan integrated campaigns and events, partner with sales for proposals and tenders, monitor performance and market trends, coach the marketing team, manage budgets and agencies
Seniority
Senior, hands-on IC with team leadership