Job
Core
Build and lead a B2B marketing function from scratch, defining strategy, executing campaigns, and driving commercial growth for a global iGaming company.
Role type
Senior B2B Marketing Manager (Function Builder)
Builds
B2B marketing strategy, annual plans, brand presence, lead-generation campaigns, and a scalable marketing team.
Domain
iGaming / B2B Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, social media management, lead generation, event marketing, account-based marketing, sales funnel management, team building, project management, commercial awareness, marketing automation, CRM analysis
Preferred skills
Experience in iGaming, SaaS, fintech, or technology domains
Technologies
CRM, marketing automation tools, reporting dashboards
Responsibilities
Define and execute overall B2B marketing strategy; create annual marketing plan, budget, and roadmap; develop B2B brand presence across channels; own social media strategy with focus on LinkedIn; plan and execute content campaigns and thought leadership; build and manage lead-generation campaigns; develop account-based and outbound marketing initiatives; own the marketing funnel from awareness to sales handover; manage international exhibitions and conferences; create sales-enablement materials; manage external partners; implement marketing tools and reporting processes; build the future B2B marketing team.
Seniority
Senior, hands-on IC with team-building responsibilities