Field Marketing Manager
Core
Build and execute regional field marketing programs, executive events, and partner activations to generate qualified meetings and pipeline for Cogent's autonomous cyber defense AI platform.
Role type
Field Marketing Manager (Demand Generation)
Builds
Regional field programs, executive roundtables, roadshows, partner activations, and customer/prospect events.
Domain
Cybersecurity / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Field marketing, event marketing, partner marketing, demand generation, project management, B2B SaaS experience, data analysis, AI/automation adoption, travel readiness
Preferred skills
Cybersecurity domain knowledge
Technologies
AI-powered logistics tracking, automation tools, CRM/RevOps platforms
Responsibilities
Plan regional and account-based field strategies aligned to pipeline targets; execute end-to-end event logistics including venues, vendors, and on-site experience; coordinate with Sales and SDRs to manage target account invitations and follow-up; track event performance metrics including SQLs, pipeline influence, and ROI; build repeatable workflows and playbooks for event management.
Seniority
Mid-level, hands-on IC
