Senior Data Scientist and Marketing Effectiveness (MMM)
Core
Lead end-to-end Marketing Mix Modeling (MMM) and marketing effectiveness programs for international clients across Auto, Beauty, Retail, and Financial Services industries.
Role type
Senior Consultant/Analyst Data Science & Marketing Effectiveness
Builds
Actionable insights, dashboards, and visualisation tools using proprietary frameworks to optimize marketing spend and maximize ROI.
Domain
Marketing Analytics / Econometrics / Data Science
Deliverable
dashboards & analysis
Required skills
Python, R, SQL, Econometrics, Regression analysis, Bayesian statistics, Machine learning methods, Data pipeline optimization, Client presentation
Preferred skills
Databricks, Azure, Cloud/data platforms, Thought leadership
Responsibilities
Lead end-to-end MMM programs from data strategy to activation; Apply advanced statistical and ML methods to analyze marketing data; Build dashboards to communicate insights; Translate analytics into business recommendations; Lead and mentor teams of 3–10 colleagues; Manage client relationships and present findings to C-suite.
Seniority
Senior, hands-on IC with team leadership