Growth Lead - Argentina
Core
Manage regional product campaigns, user growth, and brand development for Binance's crypto exchange in Argentina.
Role type
Growth Lead (Regional Marketing)
Builds
User acquisition campaigns, brand awareness initiatives, and product adoption strategies for the Argentine market.
Domain
Cryptocurrency / Blockchain / Fintech
Deliverable
product features | dashboards & analysis | client delivery
Required skills
Regional campaign management, user journey mapping, paid acquisition, retargeting, channel experimentation, new media partnerships, data analysis, event management, community management, strategic marketing planning, brand shaping
Preferred skills
Fast-paced industry experience, independent work style, interest in crypto/blockchain/technology, marketing degree
Technologies
Social media platforms, web and native-app growth channels, data analysis tools
Responsibilities
Manage development and execution of regional and local product campaigns; Work with global marketing to localize relevant campaigns; Manage and grow strategic marketing partner relationships; Map out the user journey and increase user funnel conversion; Ideate, test, iterate, and optimize growth via paid acquisition and product optimizations; Plan and execute online and offline marketing activities and events; Grow user base and increase brand awareness; Monitor campaign progress using data analysis; Manage new media partnerships end-to-end; Experiment with new channels and creatives; Help shape the brand in Argentina.