Senior Product Marketing Manager
Core
Senior leader owning core product suites to drive differentiation, new feature launches, sales enablement, and customer adoption for school management software.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
School MIS and management tools for 12,500+ schools and trusts
Domain
Education Technology (EdTech) / School Management Systems
Deliverable
product features
Required skills
SaaS product marketing (B2B), strategic GTM planning, sales enablement, data-driven storytelling, cross-functional leadership, AI tool integration
Preferred skills
Copywriting, project management, Gainsight/HubSpot/Salesforce proficiency, AI agent development
Technologies
Gainsight, HubSpot, Salesforce
Responsibilities
Shape annual product marketing strategy and roadmap; define GTM strategies including packaging and pricing; launch new features to market; craft differentiated positioning and messaging; equip commercial teams with sales collateral; monitor user feedback and metrics to recommend product improvements.
Seniority
Senior, hands-on IC