B2B Marketing Lead - LATAM
Core
Lead B2B marketing strategy and execution for OpenAI in Latin America, with an immediate focus on Brazil, driving AI adoption among professionals and organizations.
Role type
Senior B2B Marketing Lead (LATAM)
Builds
Integrated B2B programs including customer education, demand generation, events, and sales enablement for AI products.
Domain
Artificial Intelligence / B2B Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
B2B marketing strategy, product marketing, storytelling, demand generation, field marketing, sales enablement, partner management, budget management, market insight analysis, program measurement
Preferred skills
AI/technical product marketing, professional education development, regulated industry experience
Technologies
None explicitly listed
Responsibilities
Own the LATAM B2B marketing plan and align with global objectives; Translate product capabilities into locally relevant use cases and campaigns; Build local customer stories and practical examples; Design and manage partner, agency, and vendor networks; Bring LATAM insights into global B2B planning; Lead integrated B2B programs across events, content, and demand generation; Partner with Sales/GTM on account priorities and pipeline contribution; Coordinate developer-facing programs; Establish planning, reporting, and budget management routines.
Seniority
Senior, hands-on IC