Head of Marketing
Core
Evolve marketing from a small-scale operation into a predictable, high-output commercial engine driving pipeline, revenue, and business growth.
Role type
Head of Marketing (B2B SaaS/Services)
Builds
A scalable revenue engine and a high-performing marketing team
Domain
B2B SaaS and Accounting Services
Required skills
B2B SaaS marketing leadership, GTM strategy, multi-channel marketing, brand positioning, customer retention/expansion, team building, data analytics, modern marketing tech stack, AI Optimization (AEO)
Preferred skills
Hospitality industry experience, rapid vertical learning
Responsibilities
Architect GTM strategy, own the marketing funnel, champion the brand, master retention & expansion, lead and develop the team, forecast future revenue, act as a commercial connector to Sales/Product/Executive teams
Seniority
Senior, hands-on IC with team leadership
